Book Now: January 2026 Dates for PITCHING YOUR PROJECTS TO THE PRESS with BIID

Start 2026 as you mean to go on with my online workshop, hosted by BIID, on Pitching Your Projects to the Press. There are two dates now booking: 14 January 2026 3pm - 4.30pm, and 15 January 2026 10.30am - 12pm. This is a practical online workshop aimed at interior designers keen to pitch their work to the press, and I’ll be giving plenty of insider information on how to do this efficiently and with the maximum chances of success. I’ll look forward to seeing you in January, ready to kick start 2026! For booking details, head to the Talks section of my website, or go direct to the BIID website

Photo from BEAUTIFULLY CASUAL HOME (Ryland, Peters & Small) photographed by Polly Wreford

Inspirational Lecture/KLC School of Design

This morning I had a great time lecturing to the Part Time Certificate Students at the KLC School of Design.  It was their last day after almost a year's hard graft, so hopefully discussing and learning about Styling in all its guises was light relief after the pressures of presenting their final work!   Ally Coakes, their course tutor, was very welcoming.

The Part Time Certificate students after the talk ...

Today I touched on working as an editorial stylist, how to look critically at an image when styling, approaching magazines to place a project and how to start thinking as a stylist.  So, thanks to KLC School of Design for inviting me, and to the students for listening so attentively this morning - good luck as you begin your new careers as interior designers ... or stylists, for that matter ...

Styling Interiors for Photoshoots/BIID/May 2017

It's always a pleasure to deliver the Styling Interiors for Photoshoots workshops for the British Institute of Interior Design (BIID).  This Wednesday I did two sessions.  We started with coffee/tea and a catch-up so I could get to know the designers attending.  With the workshop divided into three parts, the initial focus was on why doing professional shots is essential, a look at the stylist/designer-photographer relationship and the practicalities of a shoot:

Image from Think Home (Ryland Peters & Small) Photography Polly Wreford

We moved swiftly on to looking at 'thinking like a stylist.' I'm always keen to get designers to tap into styling as a skill very different to interior design: we focussed on examples of what works, and what doesn't, before moving on to perfect accessorising and room-by-room tips:

Image from Casual Living (Ryland Peters & Small) Photography Polly Wreford

Then it was time for another coffee/tea break!  And only BIID would display it in such a tempting manner:

For the final part of the workshop, we discussed how to approach a magazine with a potential project, and what publications are looking for.  This week's sessions were great fun, and hopefully everyone learned some useful tips.  I particularly love to hear back from designers after they've attended.  Kate Morris, of 102 Interiors, wrote:  'Thank you for yesterday's course.  It was thought provoking and I thoroughly enjoyed the event itself.  I've been messing about with my house since I got home yesterday, moving things and squinting at vistas!'  

And after all, having a sense of fun and experimentation, is what photographic styling is all about!

Image from Think Home (Ryland Peters & Small) Photography Polly Wreford